Jivox's web-based Video Ad Editor.

Jivox platform allows brand advertisers to deliver highly interactive video ads. The Jivox Ad Editor allows for repurposing TV commercials or any video footage by editing and adding calls to action and sizing for cross-platform (online, on mobile and tablet devices) campaign delivery. For example, TV commercials are often too long for online use and do not perform very well as online audiences may become impatient and abandon the content or page before the message has been delivered. It is therefore necessary to edit these ads down to 15- or 30- second ads. Using the Jivox Ad Editor, advertiser videos can be edited further for optimum online performance:

• Edit the length of the video ad
• Overlay and insert text, images, logos, video and audio into the original footage
• Create multiple versions of the video ad for testing or serving in various markets and channels
• Customize offers, calls to actions, marketing messages and more

Here are some sample interactive video ads repurposed for online consumption:

Once the online video ad is ready in the Jivox platform, advertisers can easily add interactive widgets and social sharing capabilities to their video ads and distribute them on any network of their choice.