Thanks to BrandGage, all user interactions are tracked to provide brand advertisers instant insight into how user interactions translate into purchase intention, brand engagement, product consideration and brand awareness.

Online video ads are not only about the clicks. They're more about offering online audiences more ways to engage with brands beyond just clicks. Unlike the passive medium of video-only ads, interactive video ads enable advertisers to directly engage with online audiences. By adding interactive and social sharing elements to video ads, advertisers can turn their ads from a passive to an active medium, boosting direct response, social recommendations, and immediate product discovery via the video advertising channel. The end result is a better-informed, more engaged customer, improved ad performance, and ultimately, higher ROI on video ad campaigns.

Each Jivox ad is automatically pre-instrumented with analytic tags that report back to the Jivox platform several hundred million events per campaign relating to user interaction with the video ad — online, on mobile and tablet devices. BrandGage collects user engagement data in real-time from its video ads and uses sophisticated, patent pending algorithms to determine user intent and what stages of the purchase funnel they are likely to be in; awareness, consideration, engagement or intent to purchase. Connecting advertising with purchase intent in real-time eliminates the limitations of current approaches and raises the bar for online video advertising measurement and performance across multiple digital platforms.

Jivox BrandGage delivers:

• Unmatched insight — real-time dashboard of ad engagement events, including social analytics such as sharing, liking, following and tweeting, selection of each custom interactive feature and viral sharing of video.
• Enhanced engagement by 5X — in-flight campaign analytics enable optimization of interactive widgets, ad placements or creative to heighten brand engagement and ad ROI. Compared with non-interactive video ads, interaction rates are usually 5 times higher.
• Improved campaign optimization — real-time analytics of user engagement enables more effective A/B and multi-variate advertising testing of creative, targeting, interactive elements etc. to understand and optimize campaign performance.