Rich interactivity features enable viewers to engage with brands – right on the spot

One of the biggest reasons to advertise on the web is that online ads provide a level of engagement and interactivity that is simply not possible on TV. Interactive video ad units provide significant uplift in campaign performance and engagement vs. video ad units without interactivity.

Online video ads achieve higher levels of user engagement by incorporating interactive and social sharing widgets that entice and encourage users to engage with the ads.

The Jivox platform provides a whole library of standard and custom interactive widgets that can be added to video ads. Advertisers can also leverage Jivox’s customizable video ad player to maximize user engagement for a unique online experience. What’s more is that Jivox gives agencies and brand advertisers the option to utilize its new player powered by social sharing widgets and take advantage of viral distribution of video ads by online audiences! The end result is a better-informed, more engaged customer, improved ad performance and ultimately higher ROI on video ad campaigns.

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  Downloadable coupon or special offer: Promote your special offers with your video ad and allow customers to download your coupons.

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  Send information via SMS: Allow customers to request and share your business information via SMS text.

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  Embed your ad in another website or blog: Reach a larger audience by allowing customers to embed your video ad on another website or blog.

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  Allow customers to request more info via email: Let users request more information about your business via email directly from your video ad.

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  Visit Advertiser Website: Direct customers to your website or landing page to maximize online traffic and drive further engagement.

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  ShareThis, Social Interactivity: Allow customers to share your video ad on popular social networks, like Facebook, Twitter and many more.

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  Facebook — Add to Profile: Enable customers to embed and display your ad on their Facebook profile and share it with their friends.

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  Like this on Facebook: Allow customers to 'Like' your brand or product on Facebook and become a fan to increase following of your brand and products.

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  Tweet This: Increase viral sharing by allowing customers to post your ad on Twitter.

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  Share ad with a friend: Let users promote your video ad and share it with friends via email.

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  Bookmark Advertisement: Allow customers to bookmark your video ads to continue interacting with your brand even after the campaign has ended.

In addition, using the Jivox platform, highly customized interactions can be added as a "plug-in" to any online video ad. With Jivox, there's virtually no limit to the kinds of interactions advertisers can design to engage with customers.

Advertisers can even re-use existing interactive marketing elements in their online video ads like flash applications, movies or a special section of their website. For example, after seeing a video ad for a product or service, users can engage with video ads via interactions such as:

• Taking a virtual home tour
• Seeing a Flash/Video tour of a car interior and requesting a test-drive
• Displaying a map to find the closest store location
• Showing a series of video clips for a concert tour
• Participating in a trivia contest or quiz to win a discount
• Requesting a quote for an insurance policy or home loan and more!