Jivox for Publishers (JFP) provides a single, easy-to-use interface to manage all aspects of online video advertising campaigns. Publishers use the JFP platform to deliver video ads on their own web properties for their clients and manage media planning, targeting and distribution of interactive video ads. Using JFP, publishers can define targeting parameters for client’s video ad campaigns and run online video advertising and viral marketing campaigns:

Reach millions of potential online users with highly engaging, socially rich video ads on your own web properties or alternatively tap into Jivox’s premium video ad network for extended reach.

Distribute online video ads using any of the following viral video campaign types for maximum reach:

• Video sharing site campaign — Upload your video to popular video sharing websites like YouTube.
• Local search and Directory listing campaign — Add interactive video ads into online business directory listings or Google Local/Maps.

The JFP platform allows for Budgeting, Scheduling, Site and Channel selection and Impression allocation for video advertising campaigns. From a single console, publishers can manage all aspects of their clients’ media planning and buying process: Specify media budget, schedule run dates, select sites or channels and allocate video impressions for each site or channel.